WHADAFUNK STOREFRONT POP UP SHOP
WHADAFUNK DEFIES THE ODDS WITH MONTH-LONG POP-UP SHOP
Opening September: Celebrating the Unexpected in a Supposedly "Dying" Retail World
[Cold Spring, NY] — In a world where everyone says retail is on its last legs, WHADAFUNK is ready to prove them all wrong with a month-long pop-up shop this September. Known for our unapologetically bold streetwear and the “Do Your Own Thing” mantra, WHADAFUNK is taking a detour from the digital grind to throw down in the real world, reminding everyone that retail’s not dead—it’s just evolving.
We're not just opening a store; we’re creating a space that embodies everything WHADAFUNK stands for. Our pop-up isn't about moving units; it's about moving culture. With a backdrop of our signature skate, surf, and motorcycle-inspired art, every inch of this space screams individuality and community—the stuff that the algorithms can’t capture.
“People love to say retail is dead, but they’re just looking at the wrong kind of retail. We’re not here to blend in with the racks of stale, uninspired designs. WHADAFUNK’s pop-up is a space where creativity, rebellion, and community collide,” says John Gutierrez, founder of WHADAFUNK. “We're bringing back that real-life connection, the feeling you can’t get from scrolling. Our fans are more than customers—they're part of the WHADAFUNK crew, and this pop-up is our way of hanging out IRL.”
The WHADAFUNK pop-up shop will feature 15 different styles from our newest collection, including men’s and women’s clothing, shorts, towels, new hats, and t-shirts. And of course, we’ll have our famous hand-drawn designs, each piece a testament to doing your own thing—because that’s how we do it around here. We’re all about those bold statements, whether it's on a tee or in our approach to business.
Why a pop-up now? Because WHADAFUNK thrives on taking risks and breaking rules. We're not just opening a store; we’re throwing an event that brings our online community into the real world. Expect art nights, live jam sessions, and maybe even a surprise appearance from the WHADAFUNK Crew. It’s more than shopping—it’s a month-long party where everyone’s invited.
Event Details:
- When: September 1 - September 30
- Where: [137 MAIN ST, COLD SPRING NY]
- What: WHADAFUNK Pop-Up Shop featuring exclusive collections, live art, music, and more.
Join us this September and let’s show the world that retail isn’t dying—it’s just finding its new vibe, WHADAFUNK style.